Price transparency has become one of the most significant turning points in the real estate market. A price that not long ago was revealed only at the very end of the sales conversation is now visible from the very first contact with an investment—on websites, in listings, advertising campaigns, and across social media. Market data […]

2024 summary The rise of generative AIGenerative AI has become a key tool in content creation—from advertising campaigns to personalized customer experiences. Companies have used it to generate graphics, text, and videos, but challenges have also emerged around transparency and ethics in its use. The rise of short video formsShort video formats (TikTok, Instagram Reels, […]

Creating effective content marketing strategies is becoming a key element of success. Developers who understand the potential of content marketing can gain an advantage by building engagement and interest around their projects. In this way, they can increase sales opportunities. What strategies of this part of marketing, also used by our advertising agency, will make […]

The development industry is increasingly aware of the growing importance of video marketing as an effective communication strategy. Videos are a powerful tool that allows you to present development projects in an attractive way. Statistics show their beneficial impact on sales – as many as 91% of companies use them as a marketing tool, and […]

The developer is constantly faced with the question – what is better to direct marketing activities towards? Is it better to promote the developer’s brand or the investment? Of course, it would be best to invest in both of these directions, but the budget allocated for investment marketing and developer marketing rarely assumes such a […]

A LinkedIn profile allows you to present your company and its employees at an expert level. However, the audience changes a bit here – this is where you establish contacts with other companies. This is a great place to promote commercial offers. What content will be appropriate? About new investments – presenting investments in a […]

More and more social media users are moving to Instagram. 1.22 billion people use it every month. It’s a great place for visual communication. Photos and videos are great forms of communication, especially when it comes to real estate. The content published on the profile should be more lifestyle-oriented. You need to present the investment, […]

Today’s advertising and marketing world can no longer imagine life without Facebook. However, in order for the promotion of a company or investment to actually work, it is necessary, among other things, to publish posts regularly. It is best if their subject matter is diverse – interior design, photo reports from the construction site, etc. […]

A few, a dozen or so years ago, social media had a negligible share in advertising. Today, it is one of the most important communication channels. They say that if you don’t have Facebook, you don’t exist. The statistics are inexorable – there are about 4.2 billion active social media users in the world. This […]

What are customers guided by when choosing a new apartment? Most often, it is a good location, communication, as well as amenities such as elevators or parking. So what role does the name of the investment play in the sales process? As it turns out – a key one? We can say that the sales […]

You can have an investment for sale in the best location, in the best standard, at the most attractive price, but that is not enough if you do not provide appropriate marketing services. Marketing is needed to build a brand, gain customer trust, stimulate sales, which translates into the sales results of the investment. What […]